"There is a ton of gold in this architecture." — Phil Calandra, Founder, TruWealth
Create the Novelty Factor That Makes You the Only Choice Your Market Trusts
This singularly determines the market traction your business will pull
Done For You and Delivered As A PDF + Custom Video + Follow Up Call
Total Game Changer
— Melissa K., Business Coach
Best Thing I Ever Bought
— Rohit A., Startup Founder
The Aha Moment
— Jenny M., Brand Strategist
How to make strategic shifts that triggers 100X ROI potential
How to reposition your offer as a pioneer invention, not a commodity
How to radically improve the effectiveness and ROAS of your online campaigns
How to have a flood of prospects lining up in your inbox?
How to become the owner of unique IP that commands top-tier valuations
How to increase your probability of profit-maximization to near zero-risk
And finally — how to crack the sales code without chasing trends or funnels
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
Love It !!!!
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
Amazingly Skilful and On Point
I laughed. I teared up. That should tell you how deeply your session resonated — and how skilfully crafted and on-point it was.
Martta, Lux Breathwork
Brilliant Framework
Chetan's methods are highly creative and effective. The brilliant framework simplifies and ignites breakthroughs at every level.
Ricky Kej, 3X Grammy Winner
Powerful
I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this.
Claire, ClaireDeguelle.com
Tremendous Impact
Chetan made a tremendous impact on building our companies and growing our business. I strongly recommend him.
Dr. Grossmann, CFO, Freudenberg
Gifted
You have a true gift helping people get clear about their strategy and related marketing. I feel confident that I will be successful as I execute the plans you propose and grow my own business.
Natlalie Swann, Business Consultant
Simplified Brilliance
The method is so counter-intuitive that it makes you pause, think and reflect, and then leaves you contemplating that brilliance, eventually, is so simple
Nikhil Kamath, Founder Zerodha, $8B Co.
Great Approach
LOVE IT!!! It's a great approach and very helpful.
Darren, GenXFit.live
2X in 6 Months
We did a SPRINT with Chetan and team. It was an eyeopener. We crafted strategies and implemented innovative ideas that saw us achieve our 12 Month target in just 6 months.
Veerle, LeasePlan
Love It !!!!
WOW!! Great ideas and concepts, I wasn't expecting so much value. I'm excited to implement your suggestions. Love the value stacking :)
Glenn, Viddyup
Brilliant method that helped me think differently
Thank you Dr. Chetan for creating this concise, effective way to help folks like myself and those with whom I am planning to use this.
Jinnia, Kickboxing Coach
THE LADDER OF NOVELTY
How and Why Clients Choose To (or not to) Engage With You
This is the path every great product or service travels
Novelty — What grabs attention.
Incomparability at the front end.
↓
Surprise/Insight — Then they interact with the product or service
Differentiated Value
↓
Utility — Only then comes your value or utility
Exceeded Expectations
↓
Results to Follower Status
And if they find a breakthrough - you have followers for life…..
You May Be The Best In the World At What You Do... BUT....
But if you don't have upfront novelty — you are the only one who knows that
THE NOVELTY FACTOR
So What Is It That You Are Getting Here...
1 — Identification of Your Novelty Factor
Your specific Novelty Factor is identified based 5 proprietary elements combined together: Problem Frames, Uniqueness, Stakeholder Resonance, Gain Resonance & Surprise Factor.
2— Application: TOPGEAR Architecture
It’s a method to convert your knowledge and expertise into a strategic high-ticket business system.
-
T – Ticket: We design your premium offer—built entirely from your knowledge and expertise. This becomes your central product, positioned to deliver transformational value.
-
O – Opportunity: We help you nail your audience—who it’s really for, and why they’ll want it. No more vague avatars. We get precise.
-
P – Place: Where will you find them? We identify the channels and platforms where your ideal clients are already looking for help.
-
G – Gate: How will you bring them in? We co-create a compelling Micro Offer that acts as the perfect lead gateway—low resistance, high value.
-
E – Experience: What’s the experience your prospects get in your Micro Offer? We design it so good, they want more—and begin to trust you deeply.
-
A – Advancement: How do you move them from your Micro Offer to your High-Ticket offer? We create your Advancement Strategy—natural, non-pushy, and seamless.
-
R – Recurring: We build in a system for ongoing income—so you’re not just chasing sales, you’re compounding momentum.
3— Done For You (PDF + Video)
You receive this as PDF
plus a Custom Recorded Video
4— Refinement: 1-1 Strategic Session
A private Founder-Founder session where we clarify and build upon your Novelty Factors and answer all your questions.
In entirety this is the framework that ensures everything from your positioning to your pricing to your prospect journey is engineered for success—not left to chance.
Investments
$275
THE NOVELTY FACTOR
So What Is It That You Are Getting Here...
1 — Identification of Your Novelty Factor
This is based on 5 proprietary elements of novelty:
-
Is it solving a disequilibrium? ☑️
-
Is it absolutely original or unique? ☑️
-
Is it clearly beneficial? ☑️
-
Does it have a surprise element? ☑️
-
Does it have market appeal — the “I see it, I want it” effect? ☑️
Your novelty factor will check all the 5 boxes
2 — PIE DESKS™
Claim the Pie From Your Desk
This Is How Novelty Becomes Revenue
This is crafting the most logical (but uncommon) system that succeeds. It's called the Novelty PIE DESKS™
P – Problem
Unique Problem That You Own
I – Invitation
No Brainer Decision Entry
E – Experience
The First “Aha!” For Your Clients
D – Design
Ascension to High Ticket By Design
E – Elevation
How Does Your Pie Grow
S – Support
Simple Support System That Keeps Growing LTV.
K – Kick
Your Marketing Ignition
S – Stick
Plan That Makes Them Stay and Pay (more).
That’s the system every successful engine uses —
whether they know it or not.
We build this for you.
3 — The Novelty Exploit
This is a one-page brief that literally shows you how to be the first to see, think, and execute the possibility others haven't even imagined.
Specifically designed for your business:
-
How unique value is first created
-
Then transformed into something the market can recognise
-
And finally captured—without relying on volume or competition
4 — Instant Access to The Novelty Principle
Quick, insightful, entertaining 75 Pages outlining the entire framework.
8 High Impact author narrated audio tracks
Visual Diagrams
Examples
and the Print Edition (only available here)
"Just wanted to reach out and say bravo, you really nailed it, this is the breath of fresh air amongst the noise out there."
Deri ap john Llewellyn-Davies
Precision Strategist and Board Advisor
" Chetan, I adore the Novelty Factors.
What a great find!
Wow. Loved it."
Stephen Snyder
Financial Advisor and Business Owner
"Game me a positioning no one can compete with."
Eve Kedar
Author, KickA$$
How This Works
Super Simple
Fill a short form (just give me broad context about your business and point me to your webpage)
I custom create your entire Novelty Factors covering the Novelty Direction, TOPGEAR, and Possibility Exploits
PDF + Custom Video is shared with you.
1-1 call for strategic refinements and founder-to-founder iterations.
No closers. No upsells ever. Only if you ask, I may tell you about other services we offer.
Instant Access to the digital and audio files for The Novelty Principle.
Investments: $275
Absorb. Apply. Risk Free.
If you absolutely don't love this. Or if it fails to produce real, tangible results for you, just email me and there is a full refund, no questions asked.
Thank you so much! I love your work and I can feel your support. It means so much.
Martta
Lux Breathwork
Thanks. This is really comprehensive. So clear and full of action.
Stig
Life Coaching
As Seen In
About The Author: Meet Dr Chetan Walia
Dr Chetan Walia is one of the rare professionals who can truly say he is a strategist, advisor, and author—and back it up with decades of meaningful impact.
Over the last 25 years, he has advised global giants including EY, McKinsey, the World Bank, Siemens, Canon, Bloomberg, and the United Nations—alongside hundreds of high-growth companies, boutique firms, and visionary entrepreneurs.
He holds a PhD in Business Strategy and Creativity—a rare combination that reflects both analytical depth and inventive thinking.
His work has been published by three of the world’s top five publishers—Sage, Springer, and Taylor & Francis—as well as Forbes.
Dr. Walia has served as a faculty member at the University of Bradford, where he taught Management Consulting to both Executive MBA and PhD students.
Over the years, he has acted as a strategic advisor to businesses, and as a consultant to consultants—helping leaders at the very highest level sharpen their thinking, unlock growth, and architect lasting impact.
Thought leadership through research 📝: Chetan has made scholarly contributions to journals and academic books, and authored MBA curriculums for Universities.
Thought leadership through client work 📽️: He has consulted with various industries, leaders, and companies around the world, including some of the top brands.
Thought leadership through publications 📚: Chetan Walia has published books in the area of strategy, organisational success, breakthroughs, sales, managerial success, and creativity.
Thought leadership through accreditations ䷪: Chetan is a Doctor of Philosophy and Chartered Fellow CIPD.
Thought leadership through awards 🏆: He has been awarded as Top 100 Leaders in Eduction, Top 50 Thought Leaders, and with Outstanding Leadership Award.
Inside Your Novelty Factors
Define your true and unique strategic position (not a tagline).
Engineer a market narrative that makes competitors look secondary.
Remove price sensitivity through structural differentiation.
Align your front-end offer to trigger backend naturally.
Build positioning that compounds — not campaigns that spike.
This is not theory.
This is applied strategy.
"I laughed. I teared up. That should tell you how deeply this resonated with me — and how skilfully crafted and on-point it was."
Martta
Founder Lux Breathwork
"Chetan's methods are highly creative and effective. This brilliant framework simplifies and ignites breakthroughs at every level. "
Ricky Key
3X Grammy Winner and Business Owner
"I can feel the power behind this system — it’s refined, intentional, and definitely high-end. Thank you for this."
Claire
ClaireDeguelle.com
WHO THIS IS FOR
Built for entrepreneurs and leaders accountable for growth and scale
After this, you will see immediately why some businesses attract demand effortlessly — and why others never do, no matter how good they are
Entrepreneurs and Founders
Clarify how much novelty your portfolio can responsibly hold, and give your business a way to argue for, and against, specific bets using the same language.
Solopreneurs and Experts
Design experiments that produce results, and make it easier for clients to say “yes”.
Online Businesses and Consultants or Advisors
Gain a structured lens for novel initiatives, without defaulting to the patterns built for business-as-usual.
INSIDE YOUR NOVELTY FACTORS
Every section is designed with a bias toward clarity you can immediately implement in your business.
Language of Novelty
✓ What People Really Buy
✓ The Ladder of Novelty™
✓ How To Create Novel Ideas
Operating the Portfolio
✓ The Offer Hype Myth
✓ Knowledge Intake Problem
✓ The System That Succeeds
Leading with Novelty
✓ Create Your PIE DESKS™
✓ Be the Possibility
✓ Exploit the potential
Is This Right for You?
Everything I do — and everything inside this framework — is focused on you:
-
Your challenges
-
Your opportunities
-
Your positioning
-
Your pricing power
-
Your strategic advantage
-
Your blind spots
If you’re ready to step into a different game entirely — this will feel like the missing link.
If You’re Feeling Stuck in Any of These 10 Areas…
-
Not seeing enough traction with your offers and propositions
-
Not making enough sales
-
Not getting adequate ROAS
-
Not getting enough Leads
-
Not nailing the exact service design
-
Not knowing if your offer is right
-
Not getting credit from your marketplace
-
Not getting recognition from your customers
-
Not getting the right marketing assets
-
Not getting the right help that knows the right problem to solve
THEN
The Novelty Principle™ reframes that.
It gives you the lens to finally shift how your market sees you —
and when that happens, everything changes.
-
More clicks.
-
Better leads.
-
Higher conversions.
-
Premium pricing.
-
Brand gravity.
-
Market buzz.
-
And a sense that you’re finally seen as the leader you already are.
Before Novelty Factors
❌ Unpredictable offers
❌ Hit-and-hope marketing
❌ Chasing shiny tactics and “guru” advice
❌ Leads who ghost or never show
❌ No system. No signal.
❌ Messaging sounds vague or like everyone else
❌ Offers don’t resonate or convert
❌ Ads flop without feedback
❌ Revenue feels like a rollercoaster
❌ Stress. Doubt. Burnout.
After Novelty Factors
✅ A clear, structured Value Stream
✅ Marketing that’s strategic — not guesswork
✅ A unique-novel offer mapped to actual demand
✅ System To Attract Clients Predictably
✅ A Proven Strategic System
✅ Messaging that is Unique to you
✅ Confidence in every part of the funnel
✅ Ads that click because the message resonates
✅ Revenue predictability & growth
✅ Calm focus. Strategic control. Growth momentum.
"There is a ton of gold in this architecture. Exciting."
Phil Calandra
Author and Business Strategist
"We redesigned our offer based on these principles and it instantly got market traction and deals."
Raglan Tribe
Founder AI Business
"Your objective, critical thinking and positioning has been so helpful. I love the focused approach."
Sara Hayselden
Regression Therapist
The Novelty Factors explains why markets don’t reward effort, quality, or even value — they reward distinction.
It shows how buyers make decisions before they compare options, and why most businesses fail not because they’re bad — but because they’re indistinguishable.
This done-for-and-with you intervention breaks down the hidden mechanics behind:
-
Why demand collapses even when markets “should” exist
-
Why great offers still struggle
-
And why novelty is not creativity — but economic positioning
-
-
Founders who are tired of competing on features, pricing, or claims
-
Consultants, agencies, and experts who want higher-quality clients
-
Operators who feel demand is inconsistent or fragile
-
Entrepreneurs selling into a crowded or maturing market
If you’ve ever thought:
“We’re good… so why is this harder than it should be?”
This is for you.
-
Novelty Factor and Category of One often lead to a similar end result — strategic non-comparability — but they approach it from different directions.
Category of One™ is a structural positioning intervention.
It defines hard category boundaries.
It sharpens differentiation.
It constrains the frame so comparison collapses.
It is about strategic clarity through disciplined definition.
Novelty Factor™ takes a wider innovation lens.
It explores where new demand can be created.
It allows room for offer evolution, variation, and creative expansion.
It builds novelty first — then monetises it through a structured ladder.
In simple terms:
If you want to define sharper boundaries around what you already do → Category of One™
If you’re open to reimagining offers and exploring adjacent possibilities → Novelty Factor™
Both create distinction.
One tightens.
One expands.
The Novelty Factors explain:
“Why what you’re saying doesn’t matter anymore.”
It goes beneath messaging into:
-
Problem frames
-
Decision logic
-
Economic perception
-
Buyer psychology under uncertainty
Positioning is a tactic.
Novelty is a market condition.
-
It’s for businesses — not “sizes.”
Whether you’re solo or already established doesn’t matter.
If you’re a solopreneur:
This gives you a massive competitive uplift — the kind that moves you out of the freelancer/solo dynamic and into a real business architecture with scale, economics, and differentiated strategy.
If you’re an established business:
This gives you the structural foundation required for next-level leaps — exponential growth, pricing power, new revenue engines, and economic asymmetry the majority can’t replicate.
This is why this works across the spectrum:
It rewires the thinking model, not the “business size.”
You’ll see your market differently.
Many clients realize:
-
Their real problem isn’t traffic, conversion, or pricing
-
It’s that their business lives inside someone else’s category
For most clients, this becomes the gateway to deeper structural work.
Either way — your frame will shift permanently.
-
Yes. Unconditional. 180-Days.
Simply reply to any confirmation mail from us. That's all.
"Brutal Truth. Can’t unsee it."
Aria Valdez, Executive Coach & Author
"Oh F*ck Moment"
Andre Thompson, Founder, Launchwise.io
"This Is It !"
Maya Chen, Strategic Copywriter & Funnel Architect
Novelty Factors™
How to find the novelty factors that you and only your business owns?
1 — Identification of Your Novelty Factor
2 — TOPGEAR™: From Novelty to Revenue
3 — The Novelty Exploit: Possibility Design
4 — Delivered As PDF + Custom Video Explainer
5 — Instant Access to The Novelty Principle
6 — 1-1 Run Through and Review
↑
No Unnecessary Log Ins
No Courses
No Communities